Introducing: HOLO Hoops
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HOLO Hoops was created to celebrate the basketball outsiders. The mavericks who hustle relentlessly, because they want this more than their critics want to see them fail. These are the ballers who break the rules to do it their way. For the players who drive harder and refuse to compromise, HOLO Hoops is for you.
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Meet Isaac Okoro
An NBA rising star and Cleveland Cavaliers forward, hailing from Atlanta, Georgia, Isaac Okoro is known for his tenacity, versatility and skill on the court.
He honed his craft on gritty outdoor courts, enjoying 1v1 battles with his brother.
Holo Hoops and Okoro joined forces to celebrate the game’s outsiders with a signature basketball shoe, the IO:01.
Meet Jacy Sheldon
Jacy Sheldon chose the basketball program at Ohio State University to stay close to her sister, Emmy, who has down syndrome.
Emmy, well known around both OSU and now the WNBA, helps to encourage her sister.
Now a WNBA rookie who plays for the Dallas Wings, Jacy’s elentless work ethic is shining, making her a valuable guard on both sides of the court.
