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Isaac Okoro Signs Equity Deal With HOLO Footwear

On the court, fourth-year wing Isaac Okoro is killing it, improving the Cleveland Cavaliers’ spacing situation by averaging a career-high 39.5% from three.

And nowadays, he’s killing off the court, too. That’s especially the case after signing a brand new shoe contract with HOLO Footwear. But this isn’t like most of the other signings you hear about.

When they sign a shoe deal, most athletes are being paid to wear someone else’s shoe or the shoe that the brand built out for their team. With this deal, Okoro will be joining the rarified group of players who have their own signature sneakers (Okoro is the 27th active player in this category).