Press

WNBA Rookie Jacy Sheldon Is Getting a Holo Footwear Signature Shoe — and Equity in the Brand

Holo Footwear entered basketball in December 2023 when it signed Isaac Okoro of the Cleveland Cavaliers. Aside from a signature shoe line, the NBA player also received ownership stake in the company.

With pay equity and signature shoes at the center of WNBA conversations, the brand — founded by industry veterans Yuri and Rommel Vega — has offered the same deal to one of the league’s rising stars: Jacy Sheldon.

“We’ve been bullish about supporting women’s sports and changing the narrative on women’s sports and compensation and partnerships. This is a little grain of salt that we can bring to the table,” Yuri Vega, president of Holo Footwear, told FN.

Much like their connection with Okoro, Yuri and Rommel Vega aligned with Sheldon — the No. 5 pick by the Dallas Wings in the 2024 WNBA Draft — over family values.