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What It Means For Jacy Sheldon to Get a Signature Shoe with HOLO Footwear

Dallas Wings rookie Jacy Sheldon is the latest WNBA athlete to get a signature shoe as the Ohio State alum joins HOLO Footwear‘s roster.

The footwear brand, whose mission is about performance and style with eco-friendly materials, continues its entry into sports, specifically basketball with Cleveland Cavaliers’ Isaac Okoro and his signature, the IO:01.

Now, the brand looks towards the W as momentum in the league, and women’s sports overall, continues.

This season, Sheldon has worn Player Exclusive versions of the IO:01 and will continue to wear it leading up to her signature shoe.

In addition to her own HOLO model, Sheldon will have equity in the company as well as base compensation and royalties.

We spoke with Sheldon about what it means to join HOLO, the significance of her signature shoe, and more.

Read the Interview