Press

Holo Footwear Is Preparing To Take The Next Big Step

It’s been nearly two years since HOLO Footwear made its grand entrance into the basketball space – agreeing to a signature shoe deal with Isaac Okoro – and almost twelve months since they added the fifth overall pick in the 2024 WNBA Draft, Jacy Sheldon, to their roster.

Since then, they haven’t given the gas pedal any room to breathe. Last month, Sheldon’s signature shoe, “The JS:01,” in the Bubblegum colorway officially released online at DICK’S Sporting Goods (during WNBA All-Star weekend) and was sold out within 24 hours. DICK’s has committed to launching six more colorways of the shoe between now and the end of the year.