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Cleveland Cavaliers forward Isaac Okoro gains ownership from new sneaker deal with HOLO Footwear

Cleveland Cavaliers forward Isaac Okoro is excelling in an expanded role with the team and making even bigger moves off the court. The first-round pick out of Auburn in 2020 recently partnered with HOLO Footwear in an equity deal to release a signature sneaker called the IO:01 and an accompanying apparel line. Perhaps even more significant, he’s also part owner of the company.

Okoro said he initially heard about HOLO in late October 2023 through his agent. As he started researching the company, he became more intrigued. Okoro flew out to Portland, Oregon, met with the HOLO team to learn about their backgrounds, and realized they all had similar upbringings. When the footwear company brought a deal to the table, the decision to sign was easy.

“I wanted to be a part of a company that wants me,” Okoro said. “[HOLO] told me that from the beginning.” He was also encouraged by the idea of building something from scratch. “You have to start at the bottom to get to the top,” he said. “Me and HOLO, like we both started at the bottom. [They] saw me. The process, and us building this together, is going to be fun.”