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Dallas Wings Guard Jacy Sheldon Signs Equity Deal With HOLO Footwear

The year 2024 continues to be a strong one for Dallas Wings guard Jacy Sheldon. After being drafted fifth overall in the 2024 WNBA Draft, Sheldon has now agreed to her first shoe deal with the up-and-coming HOLO Footwear.

The deal was negotiated between Sheldon’s agents at Disrupt The Game — Allison Galer and Jacki Gemelos (a former WNBA player) — and Young Money APAA (HOLO’s agency of record).

Sheldon is the first WNBA player to sign with HOLO and the second professional basketball player to do so, as Isaac Okoro also signed with them in December. For Rommel Vega, the CEO and Co-Founder of HOLO Footwear, he hopes this move signals that HOLO is here to stay in the basketball space.