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Sun’s Jacy Sheldon enjoying ‘dream come true’ with release of signature shoe she helped design

Connecticut Sun guard Jacy Sheldon is one of only four active WNBA players with their own signature shoe thanks to her partnership with HOLO Footwear. Earlier this year, Sheldon joined A’ja Wilson, Sabrina Ionescu and Breanna Stewart on the exclusive list, and Sheldon’s partnership is unique because she also received equity in the company.

Sheldon’s shoe was revealed in February, but the JS:01 will officially be available July 18 to celebrate WNBA All-Star weekend. There are currently four colorways, with the newest being a pink and white design called “Bubblegum.” The launch is in partnership with Dick’s Sporting Goods, marking HOLO Footwear’s first time working with a major retailer in the basketball space.