The year 2024 continues to be a strong one for Dallas Wings guard Jacy Sheldon. After being drafted fifth overall in the 2024 WNBA Draft,... read more

Women’s basketball has seen a massive growth in popularity over the last two years, with WNBA stars receiving more exposure in the mainstream, leading to... read more

Former Ohio State fan favorite Jacy Sheldon is learning the ropes in her new role as a rookie with the Dallas Wings of the WNBA.... read more

Holo Footwear entered basketball in December 2023 when it signed Isaac Okoro of the Cleveland Cavaliers. Aside from a signature shoe line, the NBA player... read more

Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and... read more

Long before his NBA career ever started, Isaac Okoro always believed in himself and took the road less traveled. That included signing a signature sneaker... read more

Signing an endorsement deal with a player in the NBA gives Holo Footwear Inc. momentum to break into the lucrative athletic shoe... read more

On the court, fourth-year wing Isaac Okoro is killing it, improving the Cleveland Cavaliers’ spacing situation by averaging a career-high 39.5% from three. And nowadays,... read more